One of the name, image and likeness ("NIL") collectives supporting Syracuse Orange athletes is shutting down.
Two sources told me on Thursday that Orange United is closing up shop. Orange United launched in September of 2023, roughly two years ago, as the preferred collective of SU Athletics. At that time, I was told that Orange United had signed a deal with multi-media rights company LEARFIELD to be an official partner of, and the preferred collective for, SU Athletics.
Earlier this year, Syracuse Orange athletics director John Wildhack said that by July 1, when the multi-billion House settlement took effect and schools could start paying their players directly, the NIL strategy surrounding 'Cuse athletes would be streamlined.