For the time being, Syracuse's third-party name, image and likeness ("NIL") strategy doesn't have a major collective supporting sports beyond football. Experts say that's concerning.
Earlier this month, Orange United closed up shop, the result of its parent company, the Atlanta-based Student Athlete NIL ("SANIL"), shutting down immediately. Orange United launched in September of 2023 to support 'Cuse athletes in all SU sports, just like other SANIL collectives.
SU Football NIL works with Syracuse football players on name, image and likeness opportunities. Athletes Who Care, a 501(c)(3) non-profit organization formed in the summer of 2022, has linked up Orange athletes with charitable opportunities.