Syracuse will play at least three games in New York City next season so the moniker isn't going anywhere.
It wasn't long ago when Daryl Gross was king of the land athletic director at Syracuse University. One of Gross' contributions to Syracuse was his "New York's College Team" marketing campaign that fueled many other synonymous marketing campaigns to follow suit; a little keeping up with the Joneses, so to speak. Say what you will, the slogan generated a great deal of conversation.
Since Mark Coyle took over as AD, he's been adamant about focusing his attention locally in Syracuse and the surrounding areas in order to improve attendance.