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Is Syracuse football’s Friday event a #BRAND gamble?

By now, you’ve heard all about the Syracuse Orange football event at Turning Stone’s Lava Nightclub this Friday, June 21.

“Orange Summer Kickoff” will run two hours, features (Turner/Bleacher Report’s) Taylor Rooks as host and will of course feature appearances by SU athletic director John Wildhack and football coach Dino Babers. At this point, we can reasonably assume that “Orange Summer Kickoff” is code for new uniforms, because, well... Syracuse has virtually told us as much.

So that’s fantastic, and we’ll get into some uniform discussion on Thursday before the release event.