When new Syracuse Orange Athletic Director Mark Coyle sat down with Bud Poliquin to talk about his plans for Syracuse Athletics, he admitted that he was kinda surprised to hear about just how much branding SU had been doing in New York City under predecessor DOCTOR Daryl Gross.
"I didn't know we had advertising in Yankee Stadium or on cabs or any of that. But I want to make sure about what we're doing right here."
Coyle was speaking largely to the point that SU needed to focus it's efforts on building back up community support from the immediate region, however the idea speaks to something that was a cornerstone of The Gross Era and a lightening rod of concern here on the site and elsewhere in the fanbase
#BRAND
We've talked plenty about our feelings on the topic when it came to SU, especially the football program, where ad time on Dancing With The Stars seemed to be more important than investing in winning the football games you were advertising.