Think R360 is rugby’s only proposed breakaway league with the aim of shaking up the sport’s established order? Think again.
Introducing Ultimate Sevens, a new venture led by BIA Sports Group (BSG) – a company headed up by the same men who own Sunderland FC, who have made a flying start to their Premier League comeback season.
Kyril Louis-Dreyfus and Juan Sartori took full control of Sunderland in 2023, taking the club back to the top flight. The pair also own BSG and other sporting assets including the World Supercross Championship. Now, rugby’s shortest format is their next project.