Boxes filled with football memorabilia will be distributed around care homes, hospitals and hospices to help supports fans' recovery.
Michael Ganley, who runs Sunderland's Fans Museum, has launched Through the Fans Eyes which will see 50 memory boxes filled with objects in the hope bringing feelings of comfort among those living with conditions such as dementia and sensory impairments.
From 4 August, Mr Ganley and volunteers will be at The Pavilion in Keel Square filling each box with items from his personal collection.
Mr Ganley said he hopes the project will "trigger happy memories".
Ten days later the boxes will be distributed to care centres throughout the north-east of England, where they will stay for a two week period.