It is a match that defines seasons or even careers, sends players and fans into agony or ecstasy and can shape the entire future of a football club.
The Championship play-off final really is a fixture like no other as Sheffield United and Sunderland will find out at Wembley on Saturday (15:01 BST).
It is the most lucrative single game in world football as players and clubs battle to reach the land of milk and honey - the Premier League.
Few people are perhaps as synonymous with it as former England striker Kevin Phillips.