All three English Football League play-off finals will kick off one minute later than scheduled this weekend to raise awareness of the Every Minute Matters campaign.
Saturday's Championship final between Sunderland and Sheffield United and Monday's League Two showpiece between AFC Wimbledon and Walsall will both kick off at 15:01 BST.
Sunday's League One decider between Charlton and Leyton Orient will begin at 13:01 BST.
The unique kick-off times are designed to spotlight the collaboration, between EFL sponsor Sky Bet and the British Heart Foundation, which highlights the importance of learning CPR.
In the 2023 Championship play-off final, Luton captain Tom Lockyer collapsed just eight minutes into their game against Coventry, which the Hatters went on to win on penalties.