As the self-proclaimed 'king of Football Twitter', Allan Saint-Maximin knows what it is to be royalty.
The Newcastle winger has earned his title by taking down fans from opposing teams, mocking rivals Sunderland and poking fun at Steve Bruce, all while leaving the Toon faithful in stitches. His account is box office.
So, too, is his presence on the football pitch. There is no doubting who the current Prince of St James' Park is.
While the £35million arrival of Bruno Guimaraes has been met with much excitement and Kieran Trippier's introduction has set the tone for a much improved second-half of the season so far, neither can work a crowd like Newcastle's No 10.