Sun Belt Unveils New Brand Identity

NEW ORLEANS – The Sun Belt Conference unveiled today its new logo identity with a revamped brand structure for all marks and revised color scheme. Click here to view our electronic logo launch. For more details on the logo, click here for the Sun Belt Conference branding guidebook.

Developed by the Brian Gundell Graphic Design Co., the new branding identity comes after a seven-month process to create a strong, cohesive set of marks to modernize the look while staying true to the conference’s mission.

"It was important for the Sun Belt to showcase a visual identity that looks and feels like a step toward the future while building on the foundation of the conference that we are so proud of,"…