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NIL on the horizon, David Shaw explains how Stanford will be ‘ready’

The Stanford Cardinal student-athletes are better off than most when they leave the university because simply put: they have a Stanford education. It wouldn’t be a surprise, however, to hear that the Cardinal are actively preparing for the changes that are to come within collegiate athletics when the name, image and likeness bills are expected to pass.

There’s a lot to unpack in the NIL proposals themselves, but essentially, student-athletes will be permitted to brand themselves and essentially profit off such branding. It’s imperative they receive assistance in their endeavors from outside help (athlete advocates) or more importantly, from their universities.