As Major League Baseball navigates through the current uncertainty at the local broadcast level toward a more sustainable, profitable model, it is essential Cardinals ownership said Monday that the “antiquated” blackout policies are abandoned, especially for markets like theirs who are losing subscribers as a result.
“The territorial rights geography of MLB is like 100 years old, maybe,” said Bill DeWitt III, Cardinals team president. “It’s been modified with expansion, but you can imagine it creates distortion because of the antiquated nature of it. There is a lot of talk in the owners’ meetings about cleaning it up.