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Nov. 5, 1971: Cardinals take a chance on a rookie announcer named Mike Shannon

Editor's note: On Nov. 5, 1971, the Cardinals introduced the newest member of their broadcast team, Mike Shannon. 47 years later, "The Moon Man" is still a fixture in the booth. Here's our original coverage of the announcement.

Mike Shannon will be Jack Buck's radio and television partner for the Cardinals' games next baseball season. Announcement of the hiring of the former outfielder-third baseman was made today by Luke L. Meatte, Busch brand manager for Anheuser-Busch Inc., at Busch Stadium.

The format of the broadcasts .will be changed. Buck will do all the play-by-play and Shannon will be the color commentator.