St. Louis sports fans, for nearly a quarter century, have been watching the Cardinals and Blues on a station named for original parent company Fox. But that all changes next week, when Fox Sports Midwest is renamed for a gambling company. FSM becomes Bally Sports Midwest on Wednesday, just in time for the Cards’ season opener the next afternoon.
What will it mean for fans?
For starters, the changes will be mostly cosmetic. There will be new graphics, a logo that is red instead of blue, a redesigned score box and recomposed music.
The moves are “designed to jump off the screen,” FSM general manager Jack Donovan said.