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GORDO: Negotiating labor peace in star-driven sports is difficult

Agent Scott Boras is having an outsized impact on the contentious return-to-play bargaining between the players and owners.

His role is reminiscent of agent David Falk’s involvement in the NBA’s ugly 1990s labor battles. His strong influence illustrates the challenges facing player associations while trying to strike a deal with owners.

On one hand, these associations parlay worker solidarity and joint action into gains for all of their members, as any labor union would.

On the other hand, they want superstars to earn their full reward for selling tickets, moving merchandise and driving television ratings.

Boras pushes hard for all of his clients, from prospects to superstars.