“This might as well happen.”
2020 has been a weird, sad, lonely, gut wrenching year. It has just been one giant bummer after another, with moments of fleeting joy sprinkled in between. With all that in mind, Sinclair Broadcasting granting new naming rights for the channel formerly known as Fox Sports Midwest to a gambling company called Bally Corporation might have been bigger news, but now... this might as well happen.
Bally Corporation is reported to give Sinclair Broadcasting $85 million to rename their regional sport networks. What does this mean for the viewer besides a new name on the channel guide?