Actions speak louder than words, but man, messaging matters, and St. Louis Cardinals fans will be the first to tell you that.
During John Mozeliak's tenure running the organization, but especially over the last five or so years, messaging has been one of the organization's worst qualities, consistently irking both this fanbase and the media that is doing their best to cover it. Whether it is comments from ownership that talk down to fans, annoyance from the front office at the questions being asked, inconsistent narratives, or, at times, a lack of availability, the Cardinals have not done themselves many favors with their comments in the media.