The Cardinals have won 12 games in a row to take command in the race for the National League’s final wild-card playoff slot, and TV viewers have jumped on the Birds Bandwagon.
Telecasts of their night games during the spree have been the top-rated prime-time St. Louis program each time, running their streak atop those standings to 15 consecutive evenings on which they’ve played.
Cards telecaster Bally Sports Midwest reports that its productions last Friday and Saturday averaged more viewers locally than the four major network affiliates had combined. Tuesday’s game, in Milwaukee, drew BSM’s top rating of the year — 10.