Stan Kroenke is certainly deserving of his nickname, “Silent Stan,” but one notable exception came in 2016, at the Sloan Sports Analytics conference. Speaking about his purchase of Arsenal Football Club, but also just sports team ownership in general, Kroenke spoke the silent part aloud by saying:
“If you want to win Championships, then you would never get involved.”
As for what his intentions were with Arsenal, one of the oldest and most successful clubs in English history, Kroenke said “you learn very quickly what that brand means... We’re all working on that and that’s the big opportunity.