"Sunny Jim" Bottomley made headlines in St. Louis with his 12-RBI game on Sept. 16, 1924.
The Post-Dispatch gave the story all-capital-letters treatment:
JIM BOTTOMLEY SMASHES BATTING RECORD OF 32 YEARS' STANDING
In the St. Louis Globe-Democrat: Bottomley's Blows Blast Brooklyn For Cardinal Victory, 17 to 3
But Bottomley's big day actually wasn't that big of a deal outside St. Louis. In 1924, baseball didn't even know the statistic as an "RBI."
Rather, it was called RDI - runs driven in. The Globe even altered that phrasing in a secondary headline: First Sacker Creates Major League Record For Runs Driven Over.