If there’s one thing that NBC Sports loves, it’s big-market Stanley Cup champions. If there’s one thing that the Blues are, it’s a big-market Stanley Cup champion.
Hear me out: they consistently rank at the top or near the top of NBCSN’s regular season ratings by broadcast area, even when the Blues aren’t featured in a national game. NBC got a good taste of how excited St. Louis was for hockey during the playoffs and the Final, where they consistently out-drew Boston in the ratings, so why wouldn’t they clamor for a chance to feature the Stanley Cup champions this year?