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St. Louis Blues: Why Craig Berube Succeeds Where Others Failed

St. Louis Blues head coach Craig Berube Mandatory Credit: Jeff Curry-USA TODAY Sports

There’s one particular phrase that St. Louis Blues fans have heard over and over in the past decade or so. At this point, many of us are sick of hearing about “buy in”.

Yet, by now, it’s a phrase so ingrained in our lexicon that it might as well be tattooed on us somewhere. You’ve got to buy in.

So, why have players seemed to buy in with Craig Berube more than others? They’ve all preached about playing a certain way and buying in to a certain style, so why has Berube seen such results?