It looks like the day that hockey purists have feared is nearly here: jerseys will have advertisements on them starting in the 2022-2023 season. The sticker on the helmets was the beginning of an alternative stream of revenue that the NHL and the owners found appealing due to sliding gate returns thanks to Covid-19.
Can confirm the @Sportico report that NHL will have ads on jerseys starting in the 2022-23 season. The league surveyed its teams, found the majority in favor and had a formal Board of Governors vote to approve.