Next season may bring some new duds for teams. Are advertisements close behind?
Adidas, the company probably best known for soccer kits and cleats, has landed a huge deal with the NHL for uniforms starting in 2017-2018, according to TSN. Is it a massive shift for the NHL? Probably not, as Adidas owns Reebok, but it will more than likely lead to some re-designed jerseys coupled with a cash infusion for the league.
For Adidas, the NHL deal is a big, if curious, win. The company beat out rivals Under Armour and Bauer Hockey for the NHL jersey contract, three people familiar with the matter told TSN.