The Big East Commissioner Val Ackerman is on record as saying the NCAA is considering changes to the rules governing athletes' use of their images and likenesses.
From what we know about Big East Commissioner Val Ackerman, she's really adept at not stepping over the line and spewing opinions like some other league commissioners. Ackerman stays on message; and we bring this up because she's talking about players being able to sign endorsement deals in some fashion. From Sports Illustraed:
Under the current rules, student athletes may not be paid for the use of their image or likeness or they would forfeit their amateur status and their collegiate eligibility could be affected.