On Monday, virtual online cycling and running platform Zwift acquired wearables manufacturer Milestone Sports. The device company makes a running-tracking footpod called the MilestonePod that clips to a runner’s show and records mileage, gait, and performance. Zwift’s system can take the data from those pods and allow users to compete against each other in a virtual running environment.
“Not only do they provide connectivity to Zwift on any treadmill, but they also provide the outdoor runner with important metrics such foot strike and rate of impact along with run distance and duration,” said the former Milestone CEO, Jason Kaplan, in a statement.