SportTechie · May 4, 2018
YouTube Touts LeBron James-Produced Basketball Docuseries
YouTube continued adding to its sporting portfolio with announcements of two upcoming YouTube Originals during the Interactive Advertising Bureau’s week of advertiser pitches.
The Google-owned video site will air a docuseries called Best Shot that stars former NBA player Jay Williams as a mentor to the Newark Central High School Blue Devils. Cleveland Cavaliers superstar LeBron James’ production company, SpringHill Entertainment, is co-producing the eight-part series with James and his friend/business partner Maverick Carter serving as executive producers. Though developed for the YouTube Red subscription service, Best Shot will premiere outside the paywall this summer.