Want to grab the attention of esports fans? Take your brand message outside, says YouGov.
New research by YouGov found that esports fans in the U.S. and Great Britain are twice as likely to notice and trust out-of-home (OOH) advertising than the general public — 67 percent vs. 27 percent of U.S. adults and 40 percent vs. 20 percent of GB adults, respectively.
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YouGov conducted online interviews between May 2020 and May 2021. U.S. data is based on a sample size of over 2,000 adults aged 18+ who said that esports is a ‘top interest’ or that they are ‘somewhat interested in esports’.