I use MyFitnessPal multiple times every day and have for years, but I didn’t read about it on a tech blog or see it on stage at a conference. I heard about it from my children’s nanny.
MyFitnessPal briefly made headlines earlier this year when it sold to Under Armour. But then the company stepped right back out of the media spotlight.
As we continue our series of reporting on the “quantified you”, I sat down with Mike Lee, MyFitnessPal’s co-founder to ask what makes his app stand out from the pack, and how it grew so rapidly without any help from the echo chamber.