United Arab Emirates-based organisation YAS HEAT ESPORTS has announced its partnership with global technology firm Microsoft.
The partnership will see the companies working together on a series of activities focused on accelerating the digitisation of virtual racing in the region, with the hope of developing the next generation of virtual racing talent.
Based at Yas Marina Circuit, where Formula 1 ends its season, YAS HEAT ESPORTS hopes to bring UAE esports hopefuls of the future to the forefront, using its racing programmes and academy system.
The collaboration will engage a UAE-centred audience and see a number of activations involving professional esports drivers and the global racing hub of the Yas Marina Circuit.