As a veteran executive of several sports technology companies, both startup and established, Marilou McFarlane would go weeks on end of business meetings without seeing another woman.
She said that experience hasn’t been personally problematic, per se, but the realization was striking and the homogeny outdated. Wanting to empower more women to seek out sports tech as a career path, McFarlane, currently a senior vice president at Shotzoom, has teamed with Deborah Stroman, the director of the Center of Sport Business at the University of North Carolina, to co-found a new nonprofit, Women in Sports Tech.