Social streaming platform SportsCastr has become official partners with the WNBPA, the union that represents players in the WNBA. The agreement calls for current WNBA players to use the app to provide commentary not just for their league, but across other pro sports as well. There also will be opportunities for fans to redeem FanChain cryptocurrency to unlock premium content and experiences with the pro basketball players.
“Fans crave authentic interaction, and through the SportsCastr live-streaming platform, our players have another exciting way to engage fans in real-time,” said Terri Jackson, the WNBPA’s director of operations in a news release.