Inter Milan fans celebrate the victory after the Serie A match against Lazio on May 20, 2018. (Photo by Paolo Bruno/Getty Images)
Suning Sports is a dominant player in Chinese sports media, but it also operates a retail division and a training sector. After completing a Series A financing round, the company will be able to pursue all of those endeavors holistically.
The company announced on Tuesday that it had received Series A funding from Goldman Sachs, e-commerce giant Alibaba, two government sports-focused funds, and a number of other investors. With the money in hand, Suning Sports will further develop its fan-oriented media and OTT services, and explore retail opportunities.