WIN, a multi-pronged esports group, has partnered with lifestyle marketing agency HypeLife Brands.
The partnership aims to bridge the gap between esports and brands seeking to connect with the industry and its gaming audiences.
On the partnership, Curt Cuscino, Founder and CEO of HypeLife Brands, stated: “Both WIN and HypeLife Brands’ end goal is to find ways to help each other expand our prospective target markets for our clients large and small who are looking for guidance in the extremely unique, insanely fast-moving esports space.”
HypeLife Brands, based in Southern California, is a brand development and marketing agency dedicated to helping B2C and D2C clients engage with Millennials.