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Wimbeldon Partners with TikTok, and the NBA Makes History by Broadcasting a Game on Samsung Phones

Friday, July 12, 2019A roundup of some of the key sports technology stories you need to know, including SportTechie’s own content and stories from around the web

  • Social media platform TikTok has formed a content partnership with Wimbledon. TikTok, the most-downloaded app in Apple’s store last year, allows users to create short video content to the background music track of their choosing. To support Wimbeldon’s wider marketing campaign, TikTok users have been encouraged to create videos using the hashtag #JoinTheStory. The All England Lawn Tennis Club, which hosts the famed Wimbledon championship, established an account on TikTok as part of the partnership.