Why would the 2017 NBA champions be spending millions of dollars to start a League of Legends team? To learn more about streaming, of course.
According to Golden State Warriors assistant general manager Kirk Lacob, the team’s acceptance into the North America League of Legends Championship Series through its new Golden Guardians team, signals an effort to not only access a younger, global fan base, but also to learn more about the way esports are consumed.
“It’s a totally globally-connected ecosystem,” said Lacob, the son of Warriors CEO Joe Lacob, in a recent interview with SportTechie.