Why Nike, Anta Are Using Proprietary Foam For Running Shoes

Designers were able to use one piece of Nike React foam (no carrier, cement or glue) to create the midsole and outsole of the first running shoes that features the technology.Runners have a couple of new running shoes to consider, and it comes down to the foam.

Nike has announced the creation of its Epic React Flyknit sneaker that incorporates its new Nike React foam, designed to provide top-notch cushioning, impact reduction, energy return and a lightweight feel. The announcement stated that the foam was created directly in response to customer feedback about what a new running shoe should encompass.

Nike describes the shoe as having a simple, one-piece upper using the company’s existing…