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Why NBA Teams Are Using VenueNext As Fans Go Mobile-First

CHARLOTTE, NC - APRIL 25: A general view of shirts on the seats for fans before the Miami Heat versus Charlotte Hornets game four of the Eastern Conference Quarterfinals of the 2016 NBA Playoffs at Time Warner Cable Arena on April 25, 2016 in Charlotte, North Carolina. (Photo by Streeter Lecka/Getty Images)

The sports world is going mobile, and teams are catching on. In an effort to make sure their stadiums are mobile-friendly and intuitive, the Charlotte Hornets are the most recent team to enlist a four-year-old company called VenueNext to reboot nearly every aspect of the in-stadium fan experience.