Why GoPro And Red Bull Should Not Merge

Screen Shot 2015-07-21 at 8.22.13 AMEarlier this month GoPro released their newest product, the GoPro Hero4 Session, in what some would argue is an act of desperation coming from a company that is now surrounded by fierce competition and brilliant innovation.

When GoPro was founded in 2002, it took the world by storm, becoming one of the first companies to provide society with a camera of such high-definition at an affordable price. Fast-forward to now and the industry has grown profoundly, much to the misfortune of GoPro.

Companies like Contour, EyeSee360 and VIEVU are all producing similar products and have adapted to cheaper manufacturing, providing a similar, but cheaper product for…