We’ve all heard the claim that esports is bigger than the Super Bowl — but without unified metrics, it’s like comparing AWPs and Overwatch…or whatever the gaming equivalent of apples and oranges is.
For a digital medium like esports, viewership is arguably the most important data a company needs to gauge popularity, engagement, and potential investment opportunities. As more brands and investors enter the space, unifying these metrics has become not only a request but an absolute requirement.
That’s why so many brands are investing in analytics companies these days and existing giants like Nielsen are paying close attention – even if its esports lead just left to join competitor YouGov.