Whoop Launches $30 Monthly Membership

(Courtesy of Whoop)Whoop announced on Tuesday the launch of a monthly membership geared toward consumers in an effort to expand its market beyond elite athletes.

The Whoop wrist wearable tracks recovery, strain, and sleep and has gained traction in the pro ranks since its debut in 2015. The NFL Players Association struck a partnership last year in which every active NFL player received his own Whoop. MLB has approved the device for in-game use. Among other major teams in the U.S. sports world, the Boston-based company supplies Duke basketball and Penn State football.

When Whoop first made its device available to consumers in November 2016, the band retailed for $500. The new subscription…