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What NASCAR’s Emmy Award Says About the League’s Future

NASCAR isn’t usually associated with the Emmy Awards. But this weekend, the league will receive an Emmy for its off-site broadcast production capabilities. And broadcast technology is powering a broad shift at the league worth noting.

NASCAR Productions will be recognized in the category of Large-Scale “At Home” Production for live sports at the 70th Annual Technology & Engineering Emmy Awards taking place on Sunday in Las Vegas at the National Association of Broadcasters Show. The Big Ten Network and PSSI Global Services are also being recognized.

For the racing league, the recognition signals efforts to leverage sophisticated technological infrastructure.