Chinese microblogging and social media platform Weibo has purchased a slot in League of Legends’ franchised league, the LPL, from esports organisation Suning Gaming.
The agreement, which was officially announced on the social media platform, sees Suning be renamed to Weibo Gaming.
Both parties have not disclosed any financial information, however, Weibo Gaming will also take over Suning’s academy team.
Suning is a company known mostly for being one of the largest non-government retailers in China, with more than 10,000 stores nationwide.