Regional Canadian tourism board Explore Waterloo Region has partnered with gaming and esports media and marketing platform Subnation.
The two organisations will collaborate to assess and develop esports-focused business and event opportunities in the Waterloo region – about an hour’s drive southwest of Toronto.
The initiative is driven by Explore Waterloo Region and the Region’s Sport Hosting Office to develop a framework and implement an operational model that gives the local area the resources and capabilities to become a sustainable esports community.
With the framework in place, Explore Waterloo Region intends to attract esports and gaming events from the local to international level as part of its offering as a tourist and entertainment destination.