ESL has announced that German brewery Warsteiner will be an official partner of this month’s online ESL One Cologne event, and will host a contest for musicians and bands.
The Warsteiner Music Contest, also held in collaboration with Enter Records, will see a panel of judges choose from submitted songs and play them during the competition.
Stephan Schroeder, SVP Global Brand Partnerships EMEA for ESL, commented in a release: “We are excited to once again be partnering with Warsteiner. Continuing our long-standing, successful partnership, we now introduce a new and exciting segment with the Warsteiner Music Contest, adding on to an already thrilling competition for the audience with ESL One Cologne and enriching the fan-experience and creating a wholly new point of attraction.