WaitTime, which has artificial intelligence technology to estimate times of how long lines are for concessions, restrooms, and entryways while providing data about fan traffic and congestion, announced Tuesday that Jeffrey Jordan is becoming a partner.
Jordan, the oldest son of Michael Jordan who played college basketball at the University of Central Florida and also Illinois, will lead up much of WaitTime’s sponsorship and advertising efforts. He has experience in global brand marketing, sports marketing and product management while specializing in developing global campaigns, managing athlete, influencer and brand relationships as well as product development for future sport lifestyle and performance.