BOSTON — Media and marketing executives from the WWE, Major League Baseball Advanced Media and the NBA weighed in on emerging over-the-top platforms, live streaming and reaching new international audiences at the MIT Sloan Sports Analytics Conference this week.
When asked about a platform that’s currently below the radar and potentially poised for growth, virtual reality along with mixed and augmented reality were all highlighted.
Michelle Wilson, WWE Chief Revenue and Marketing Officer, said that the sports and entertainment property has “taken a measured approach on VR,” saying that it boils down to how do you monetize the technology?