Spanish esports organisation Vodafone Giants has entered into a partnership with Nestlé brand KitKat.
As part of the deal, KitKat becomes the new main sponsor of the organisation. Moreover, the brand will feature across Vodafone Giants’ social media channels alongside its logo appearing on the organisation’s jerseys.
KitKat is the second naming sponsor for Vodafone Giants, joining American clothing giant Nike. The organisation has also secured partnerships with Diesel Only The Brave, Maggi, lollipop brand Chupa Chups, and energy drink manufacturer Red Bull.
José Ramón Díaz, CEO of Vodafone Giants, spoke on the deal in a release: “It (KitKat) has already been present in esports through different events in the past, but now it is coming with everything.