Spanish esports organisation Vodafone Giants has announced a partnership with Nestlé-owned drink-mix brand Nesquik.
As a result of the partnership, Nesquik’s logo will appear on Vodafone Giants’ jerseys and on the organisation’s social media platforms.
According to the release, the agreement will also see both entities collaborate on a range of activations. This includes producing new content, providing ‘experiences’, and creating giveaways. Exact details regarding Giants’ content activations and experiences have yet to be revealed.
José Ramón Díaz, CEO of Vodafone Giants, commented: “[Nesquik] is not a simple partner, it is a perfect ally to continue growing in a world as competitive as esports and at the same time so young.